Privacy Policy

Last updated: 31 May 2026

NMA Artist (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy. This policy explains how we collect, use, store and protect your information when you use www.nmartist.co.uk.

1. Who we are

Data controller: NMA Artist

Address: Church Lane, Wollaston, Northants, England, UK

Email: info@nmartist.co.uk

Telephone: 07852 161575

2. The personal data we collect

Depending on how you use the site, we may collect:

Identity and contact data (for example name, email address, telephone number).
Enquiry data (for example service interest, project notes, and form submissions).
Technical data (for example IP address, browser type, device information, and basic usage logs).
Website and analytics data (for example pages viewed, interactions, referral source, and session data).
Tool input data submitted through site tools (for example brand name and website URL entered into analysis tools).

3. How we collect your data

Directly from you when you complete contact or consultation forms.
Automatically through cookies and analytics tools when you browse the site.
From your interactions with pages, features and tools on the website.

4. How and why we use your data (lawful basis)

Under UK GDPR, we rely on one or more of the following lawful bases:

Consent: for optional cookies/analytics and similar tracking where required.
Contract: to respond to requests and provide services you ask us for.
Legitimate interests: to run and improve our website, services and communications.
Legal obligation: where we must keep or disclose data to comply with law.

We use your data to:

Respond to enquiries and manage client communications.
Provide web design, AI SEO, AEO and related services.
Operate, maintain and improve the website and user experience.
Monitor performance, security and reliability.
Meet legal, regulatory and compliance obligations.

5. Cookies and analytics

We use cookies and similar technologies to make the site work and to understand performance.

Essential cookies: required for core site functionality and security.
Analytics cookies: we use Google Analytics (Google tag / GA4) to understand website usage and improve performance.

Where required by law, we rely on consent for non-essential cookies. You can manage cookies through your browser settings. Blocking some cookies may affect how the site works.

6. Who we share data with

We only share personal data where necessary, including with:

Website hosting and technical service providers.
Analytics providers (for example Google Analytics).
Professional advisers where needed (for example legal/accounting support).
Regulators, authorities, or courts where required by law.

We do not sell your personal data.

7. International transfers

Some service providers may process data outside the UK. Where this happens, we use appropriate safeguards (for example adequacy decisions, Standard Contractual Clauses, or equivalent safeguards) to protect your data.

8. Data retention

We keep personal data only as long as necessary for the purposes set out in this policy, including legal and accounting requirements. Typical retention periods include:

Enquiry and contact records: up to 24 months after last meaningful contact.
Client/project records: for the duration of the engagement and a reasonable period after completion.
Analytics and technical logs: as required for reporting, security and performance management.

9. Data security

We apply appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure or loss. No internet transmission is fully secure, but we take reasonable steps to safeguard data.

10. Your rights

Under UK data protection law, you have rights including:

The right to be informed.
The right of access.
The right to rectification.
The right to erasure.
The right to restrict processing.
The right to data portability.
The right to object.
Rights related to automated decision-making and profiling.

To exercise any of these rights, contact us at info@nmartist.co.uk.

11. Complaints

If you are unhappy with how we handle your data, please contact us first so we can try to resolve the issue. You also have the right to complain to the UK Information Commissioner’s Office (ICO):

https://ico.org.uk/make-a-complaint/

12. Third-party links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites. Please review their privacy policies separately.

13. Children’s privacy

Our services are not directed to children under 13. We do not knowingly collect personal data from children under 13.

14. Changes to this policy

We may update this policy from time to time. The latest version will always be shown on this page with the updated date above.

15. Contact us

If you have any questions about this policy or your personal data, contact:

Email: info@nmartist.co.uk
Telephone: 07852 161575
Address: Church Lane, Wollaston, Northants, England, UK